Question

Topic: Branding

Rebuilding-branding 7 Yr Old Private Christian Sch

Posted by Anonymous on 10/28/2015 at 9:55 AM ET 250 Points
I would like suggestions on Tag Line - brand line for a private christian school. The mascot is a lion. So they call themselves the lions. Would like ideas that invoke scripture reference, above quality education, christian environment, and growth. Thanks for your ideas...
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RESPONSES

  • Posted by mgoodman on 10/28/2015 at 11:33 AM Accepted
    What's the name of the school? (The tagline needs to fit with the name.) Where is it located?

    What do you want the tagline to communicate about the school? Why do you feel the school needs a tagline? What is the current tagline? Why are you looking to change it?

    Who exactly is your target audience? What unique benefit do you promise them? Why might they choose this school over other alternatives in your area?

    If we have answers to these questions we'll be in a much better position to come up with a winning tagline for you. Without the answers, we're shooting in the dark.


    P.S. What is the relevance of the school's age? Are you sensitive about the lack of a long track record?
  • Posted by Shelley Ryan on 12/2/2015 at 4:18 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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