Question

Topic: Other

How To Create A Wow Unboxing Experience

Posted by pdighe2 on 11/9/2015 at 11:40 AM ET 125 Points
People order products online and get a box. I need some ideas that would create a great experience for customers when they open the box (example: adding some fancy tissues, perfume, adding freebies, coupons)
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RESPONSES

  • Posted by Mike Steffes on 11/9/2015 at 7:47 PM Accepted
    Put a dollar bill in the box.
  • Posted by Jay Hamilton-Roth on 11/12/2015 at 8:36 PM Accepted
    A handwritten thank you note.
  • Posted by jstiles on 11/17/2015 at 4:21 PM Accepted
    A bottle of beer would work but probably get you into a bit of trouble. But it would be a big WOW!

    So what are these items and who is typically opening the box? Since you suggested perfume and tissues my guess is that it is mostly females ordering. Knowing the type of item may help generate some ideas too.

    Are the items something that can be tied together or wrapped simply but creatively?

    Would a tie-in to a charity work? a card announcing that a portion of the item purchase went to a specified charity or product donation might work here. "Thank you for your purchase of our fine french milled organic soap, a bar has also been donated to the world children's orphanage in your name." A few social media shares and mentions would benefit your company too.





  • Posted by Shelley Ryan on 12/2/2015 at 5:37 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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