Question

Topic: Copywriting

Case Studies With Acquisition/merger

Posted by lthurman on 11/16/2015 at 11:33 AM ET 25 Points
My company is in the process of acquiring another company that will come in as a division/department of our company. With that, we are also in the process of rebranding (keeping the same name of the company though) and will be reworking a lot of our marketing materials and our website.

We will be needing to rewrite case studies and case stories about our successful projects.

My question is: For the case studies/stories that only relate to the projects completed by the company that we are acquiring, am I to say that our company did the work? Or mention that previous to the acquisition, XX company did the work?

Thanks!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/16/2015 at 5:54 PM Accepted
    Say "XX, a Division of ParentCompany" did the work
  • Posted by Gary Bloomer on 11/16/2015 at 6:36 PM Accepted
    Division X did all the graft, not you. Wrap it up in any other way and you're on thin ice.
  • Posted by Mike Steffes on 11/17/2015 at 7:46 AM Accepted
    As a side note- Lumping Division and Department together doesn't facilitate clear thinking on business issues of this type. There are, in almost all cases, big differences between the entities described by those two terms.
  • Posted by Shelley Ryan on 12/2/2015 at 5:47 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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