Question

Topic: E-Marketing

Email V/s Website Push Notifications - Comparison

Posted by Anonymous on 12/2/2015 at 10:29 PM ET 25 Points
Hello all,

I wanted to start a discussion on this forum and get everyone’s opinions on: a) whether you’ve tried push notifications for their visitors on their website; b) how does it compare with your email marketing experience.

Disclosure: we’ve started a service called PushCrew. It’s very new and currently we’re talking to email marketers, educating them and taking their feedback.

Our experience: we’ve seen our early users getting an opt-in rate of up to 20-40% and click rate of up to 15-20%. However, we feel that the use case of push notifications is very different as push notification if overdone become spammy. But in certain use cases sending a notification is better than sending an email - like expiring discounts (that only last for a couple of hours or days) or personalised alerts/updates (where sending one email per alert/update could be an overkill).

I’m curious - how is your experience for these two technologies (in terms of use case)? Since push technology is new, how do you think end users will react to them?

Anand
PushCrew - push notifications for websites
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RESPONSES

  • Posted on 12/8/2015 at 3:55 AM Author
    Hey guys, looking for some interesting responses to this.

    Just in case you're wondering about website push notifications, it is a technology which enables a website to send a push notification. It works very similar to app-style push notifications, the difference being that 1)there is no need of an app download and 2)it works on all three major devices (desktop, mobile and tablet).

    Ever since Chrome enabled push notifications for its desktop and mobile browser, they have become the new talking point in the online world. In fact, VentureBeat recently covered us in an article with some great comments on the power of web push notifications. Check it out here: https://venturebeat.com/2015/12/03/wingify-launches-pushcrew-now-anyone-can...
  • Posted by stephanhov on 1/19/2016 at 11:19 AM Accepted
    I've used push notifications from Chrome and turned them all off after a couple weeks. Here are my thoughts on adoption:

    - If your visitor trusts your brand and sees value in receiving these notifications, they'll opt in to start.
    - It's up to the site to offer some mechanism with which to throttle or manage notification frequency and type.
    - I truly feel that the way Chrome handles this stinks...the second you visit a site, you get a prompt that says "XYZ site wants to send you notifications." Talk about pushy. The site should have the ability to decide when that prompt is shown, especially since the user isn't going to fault Chrome for the way it was done, they're going to fault the site for being obnoxious.
    - I like what you're saying about the types of notifications that are better suited for push than email. This needs to happen for adoption to grow.
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