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Topic: Student Questions

Marketing Research Topic For Bba

Posted by Anonymous on 12/11/2015 at 7:57 AM ET 250 Points
i am doing my final research paper for my BBA and would like suggestions on topics that i can explore. any suggestions would be great. chileshe, zambia
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  • Posted by mgoodman on 12/11/2015 at 12:26 PM Accepted
    What topics interest you? What topics might be helpful to you after you graduate and are looking for a job?

    One suggestion: Keep the topic fairly narrow and specific. Getting respondents who meet your criteria isn't that easy, and you want a large enough pool of respondents to give you meaningful and projectable results.
  • Posted on 12/12/2015 at 3:09 AM Author
    my area of interest is really mobile marketing campaigns
  • Posted by Shelley Ryan on 2/22/2016 at 2:55 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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