Question

Topic: Branding

Choosing A Business Name

Posted by jm.pure4life on 1/4/2016 at 10:30 PM ET 250 Points
I am opening my own tile company...need advice on a catchy business name
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  • Posted by jm.pure4life on 1/4/2016 at 10:31 PM Author
    So far I've got. Artifax tile and marble
    Artifax is Latin for master craftsman
  • Posted by CelebNow on 1/4/2016 at 11:19 PM Accepted
    Artifax will have its Pros & Cons

    Pros
    Unique
    Catchy
    Should be Easy to Copyright / Trademark
    You are Probably the Only Company in Your Region with That Name

    Cons
    Will require more Extensive Branding
    Spelling can be Confusing so You will need to Consistently Brand & Hyperlink & Market

    Get a Good Logo

    ARTIFAX
    Tile & Marble

    Good Luck!
  • Posted by jm.pure4life on 1/4/2016 at 11:41 PM Author
    Thanks for that. I was also thinking of "Set In Stone"
  • Posted by Jay Hamilton-Roth on 1/5/2016 at 8:09 AM Accepted
    Who specifically is your target market? Where?
    Why would they want to purchase from you?
    Since you're selling tile, I'd assume you want the word "Tile" in your business name (Artifax won't mean anything to most people, and "Set in Stone" doesn't clearly state what your business does).
  • Posted by Mike Steffes on 1/5/2016 at 8:27 AM Accepted
    QuickSet
    Tile & Marble
  • Posted by Peter (henna gaijin) on 1/5/2016 at 11:13 AM Accepted
    One thing I assume you will also want a web presence - when I last started a business and was choosing a name, I spent time on a web registration site (like godaddy.com) and entered in the names I was considering to see what URLs were available. Hope was to find an available URL that matches the company name.

    I just ran through a few options (setinstone.com, set-in-stone.com, artifax.com, etc.) and in that quick look I did find that artifaxtile.com is available.
  • Posted by mgoodman on 1/5/2016 at 4:30 PM Accepted
    Who is the target audience? Where?

    Do you manufacture/finish, sell or set the tile? To whom? What unique benefit do you provide from the customer's perspective? Why might they hire, or buy from, you instead of a competitor?
  • Posted by cookmarketing@gmail. on 1/5/2016 at 8:51 PM Accepted
    Artifax - Tile, Stone and Slab

    The Slab recommended, those who know your business it is a plus. Those who do not, the word itself will be remembered
  • Posted by Shelley Ryan on 2/23/2016 at 5:30 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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