Question

Topic: Branding

Green Slogan/tagline For Construction Company

Posted by shethia.bhavesh on 1/15/2016 at 12:08 AM ET 50 Points
So we have a construction company which will build green and eco friendly buildings.
We want to brand it in such a way that it is quickly recognised as the best green construction company in the country.

We want this slogan for our logo and will be using it throughout the branding process.

Your expertise and help will be very helpful. Thank you in advance!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/15/2016 at 9:06 AM Accepted
    Green-Built Construction Co.
    Eco Construction Co.
  • Posted by shethia.bhavesh on 1/15/2016 at 9:24 AM Author
    I want tagline/slogan not the name, sir. And it looks too generic to be brand-able :)
  • Posted by Mike Steffes on 1/15/2016 at 11:25 AM Accepted
    "Where Green is the New Gold"
  • Posted by mgoodman on 1/15/2016 at 1:40 PM Accepted
    What's the name of the company? Where? Who exactly is your primary target audience? Is "green" the only distinguishing feature of the company? Is that the most important consideration for your target audience when they select a construction company?
  • Posted by jamestandley on 1/16/2016 at 6:40 AM Accepted
    Hey,

    I am an IT professional and few days back I got a project where it required to create a website for a construction company,But I was very much confused regarding its slogan and branding.I searched a lot on internet,I got various ideas about it that how they made it bigger and more convincing.I got inspired by one company while looking for ideas.You must check it out at https://www.atlanticoceangrp.com.I hope it will help you.
  • Posted by Gary Bloomer on 1/16/2016 at 10:46 AM Accepted
    1. Slogans do not "brand".
    2. Which country are you planning on being the best in?
    3. What evidence do you have to suggest that being "the best" is in any way good enough or effective as a marketing strategy?
    4. How are you capable of judging Jay's response as "looks too generic to be brand-able" if you don't know what you're looking for?
  • Posted by saul.dobney on 1/18/2016 at 4:21 AM Accepted
    Best in what way? Green materials like wood, earth and straw? Green as in energy saving? Green in as intelligent buildings? Or green construction methods avoiding waste and pollution? And what type of buildings - log cabins or skyscrapers?

    Construction that cares

    Naturally built, naturally

    Specialists in low environmental-impact construction methods

    Built to save the world

    Designed with the environment in mind
  • Posted by Shelley Ryan on 2/24/2016 at 5:58 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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