Question

Topic: Advertising/PR

Urgent!! Running Q&a Based Ads On A Quiz App

Posted by devansh on 75 Points
Dear Professionals,

I'm about to launch a Q&A (entertainment niche) based android app. Where instead of running banner ads or running ad mob I though of sending sponsored Questions of advertisers to the users while they are answering the main questions.

My question is, what type of questions could one form besides the following :(questions to have only 2 options text and/or images based)

1) General informative based questions:
These promote two products of a company for example sponsored question of Mc Donalds who sells a Chicken burger as well as a Fillet o Fish burger. So the question could be
"What would you buy?"
A. Mc Chicken burger (Image
B. Fillet o fish burger (Image)

2) Market survey questions :

Where the brand asks the user about his preference about various alternative products in the market.
For example : A car company (in India) would ask users as to which kind of cars they would prefer?
A. Petrol engine - Fast pickup lower mileage
B. Diesel engine - Slower pickup & Better mileage
C. Natural Gas engine - Economy pickup & Best mileage

What are other ways/ares one could target besides informative questions and market survey questions? Where the ads are in the form of simple questions so the user also isn't distracted with the stereotype ads.

Please advice

Many thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    Perhaps offer a game-within-a-game, after answering a set number of questions. For example, 30 seconds of a quick video game, with the background of the screen being the ad itself? That way the image is visible longer, is less obtrusive, and is a fun "break".
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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