Know-How Exchange : Career/Training

Who and where are your prospective clients? How do they decide on a personal trainer? What's important to them? Why might they leave their current trainer(s) and hire you? What makes you different from, and better than, all the other trainers in your area?

We are good at naming and taglines, but we need to understand the target audience and the communication objective. Start by answering these questions and we'll come up with some great name ideas for you.

The business ideas is personal training scheme which offers face to face, group training and online. The options to become a member costing £10,00 a month and giving access to our space on our website where we offer training and diets, the chance to join club and group and much more.

Target customer:

Age Range 30-60: It is known that in the fitness community, those clients looking for personal training and willing to spend the money for it, are between the ages of 30-60.

student/ university/college/school
Senior citizens
obese
disability
women/men
post - pregnancy

Females are more willing to try new things and are less worried about failing.Need to keep in mind that women often have busy lives e.g. working and having a family, so the hours must be flexible to suit them.That only women can attend, many women feel embarrassed to join classes that men will also be involved in feeling they will be embarrassed or not fit enough.

. People don’t have a lot of spare cash at the moment to spend on things like personal training.

They decide on a personal trainer, ask what kind of experience they have. Whether you’re brand new to working out or an experienced athlete looking for sports-specific training, you’ll want a trainer who knows how to work with someone just like you.

You surely work out because you want to stay fit and keep yourself toned and fun, For all members of the class whatever their levels to feel challenged and improve their fitness.People are getting use to have gym and health clubs in their daily routine of life.

Why might they leave their current trainer(s) and hire you because they are not following plan and Shadowing provides an opportunity for new trainers to meet specific clients, establish rapport with coworkers and increase their knowledge base. For example, a person who has never trained before might shadow each of your current trainers at least twice.If the relationship is not working out, ending it at the end of the contract is fairly easy, expensive prices, talking much.

They have hire me have completed their shadowing, meet with them to review what they have learn and observed.

I am african british and I changed my career focus from multimedia and digital art and media to the fitness industry; specifically Personal Training.Fitness has been a passion of mine for longer than I had realized.I'm good at what I do because I genuinely care for my clients. Some may say I become a little too involved in my clients' lives, but I believe to be most effective, I need more than just the physical body. Many of my clients come to me for overall health and not just weight loss. I understand there is no greater good than helping someone else accomplishes their personal goals, improve their mental image of self & build a desire for positive change within self and do it willingly. Not only if/when there is a monetary variable in it for me.No matter what how they are trying again. I hope so i inspire people will come to me over fitness and health. Hearing or deaf or impairment of hearing have the ability to remove barriers that prevent deaf people or conditions people from achieving their dream.

Thank you sheila.

Thank you its great ideas.

Thank you I like it business name sheila ladu: personal trainer & health coach. Thank Jay.

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs