Know-How Exchange : Advertising/PR

What's special/unique about your new brand?
Who specifically would be interested?
What budget do you have?

If I was in your boat I would look for gaps in the search market that can be addressed. This is an easy way of finding gaps in the actual market that your brand can fill. Likely people are out there looking for "the best brand of tea for cold brewing". Be the answer to this question. Or more precisely be the answer to the question that has the least competition on getting answered. This will give the brand uptake from the margins rather than trying to get broader adoption at first in what must be a massively saturated market.

The other way allot of companies choose to break into market categories that are over saturated is by simply breaking the category. Products that cross over categories typically are able to break barriers in a big way. Think "coffee" plus "pop" equals "energy drink". Perhaps "tea" plus "coconut water" is a "recovery drink". Even if the "recovery drink" brand doesn't get uptake the association established (think Guaran in red bull) will generate demand for the product.

Sounds like an interesting challenge. If you want to chat more feel free to reach out to me.

Cheers,
Dave.
Click Shift Marketing and Lead Generation
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