Question

Topic: Taglines/Names

Name For Wellness Program For A Hospital

Posted by ateeters on 2/1/2016 at 9:09 AM ET 250 Points
We are trying to decide on a name for our wellness program. We have a couple but I still not quite sure so I thought I would get a idea or two more.

We are a non profit small hospital.
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  • Posted by mgoodman on 2/1/2016 at 9:28 AM Accepted
    Who is the primary target audience? Where? How do they decide on a wellness program? What are the most important criteria for them?

    What's the name of the hospital? (The name needs to fit with the name of the hospital.)

    The key to a good name is understanding your target audience in depth ... down to the words they use when they discuss health and wellness. Have you interviewed a dozen folks in the target audience? If not, start there. If so, can you share your notes with us?
  • Posted by ateeters on 2/1/2016 at 10:16 AM Author
    The target is our employees (does not include the spouses). The name of the hospital is JC Blair Memorial and the program was put together by the Wellness Coordinator and by the Wellness Committee (a wide variety of employees of different staffing and levels from the hospital) with input from data and surveys. But the information is limited. We are really looking for them to be engaged this first year and understand the importance/value of what the wellness program can offer them as them are taking care of people day in and day our and making them healthier. We want them to value themselves and feel important to take care of themselves and make healthy choices to feel good about themselves as this will help with there job and in their life.

  • Posted by Jay Hamilton-Roth on 2/1/2016 at 12:09 PM Accepted
    Taking Care of #1
    Achieve Pinnacle Health
  • Posted by Mike Steffes on 2/1/2016 at 3:18 PM Accepted
    Superstars
    "Health and Wellness Program"

    Healthy Choices
    "Wellness Program"
  • Posted by Shelley Ryan on 3/29/2016 at 3:08 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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