Know-How Exchange : E-Marketing

It could be any number of things. The 3 most critical are: (1) Your targeting; (2) the copy; and (3) the offer. If any one of those is deficient, you're not going to see great results.

(It's interesting how the marketing basics don't change, eh?)

Your ad manager link tells me nothing.

Apart form this, your targeting is way too broad, REGARDLESS of the TV show and those that watch it. Few ads generate immediate responses and returns. Also be aware of the action you're asking people to carry out and the landing page you're sending people to. There must, repeat MUST be congruent alignment and commonality of purpose and intent at every step in the process as far as your potential ad recipient is concerned.

It would be helpful if you posted a screen shot of the ad. Posting a picture of your ad account doesn't tell us anything.

Let me take a stab at this. In my example, I'll assume the TV show is 'The Big Bang Theory' and the T-shirt you want to sell has the now famous 'Bazinga' phrase on it.

A boosted post only goes to fans of your current page, and if you selected 'friends of fans' as well, your boosted post will go to friends of your fans as well. If you have 200 fans, well, its not going to go very far.

Your ad for website conversion, even if targeted to the people who 'like' the show, may not be generating results. To WHAT page are you directing people? Is to just to your website? What does your website say? If its to a landing page that has a picture of the Bazinga t-shirt and nothing else, that can seriously impact your results because there is no call to action. If people simply see a t-shirt, and that's it.....well, they won't know what to do. But if you add a call to action, like a button that says 'CLICK HERE to buy this Bazinga t-shirt now', people now know what to do.

The same applies to your ad. Did you ad you placed direct people to buy your product, or just direct them to your web page? This is why its important to see what your ad says.

Lastly, you said you placed the ad earlier today. Social ads can sometimes generate immediate results, but in reality its rare that you\ll start getting orders within minutes or even a day of placing an ad. I've run Facebook ad campaigns where I've had millions of impressions of an ad, and only a handful if people clicked through to a landing page, and even fewer actually purchased. You really need to test your ads, trying different pictures, different copy, different price points, and find out what moves the give a crap needle and gets people to click through, and do a lot more testing to find out what makes people buy.

Its very unrealistic to put up and ad and expect people to buy. If was just that easy, everybody would be doing it. One has to learn salesmanship, what images and designs people want to buy, and then again learn the process of creating a sales funnel to create the process to enable people to buy.

Darcy Moen <-- Facebook certified