Question

Topic: Branding

Stock Photo Usage

Posted by angiedaschel on 2/11/2016 at 6:43 PM ET 25 Points
I need some direction on stock photo usage. I have purchased photos from a stock photo website. I have created brochures using these photos, and posters as well. Now, customers of our company (a laboratory) want to promote that they use our lab, and want to re-post our brochures and posters online. Is this in violation of the "non-transferable" verbiage in the license or is this within normal use of the stock photo in it's "end use" as a brochure or poster?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Gary Bloomer on 2/11/2016 at 9:07 PM Accepted
    Possibly. By transferring the images, you transfer the rights to reproduce those images. Check the small print and contact the stock house to get clarification in writing.
  • Posted by Jay Hamilton-Roth on 2/12/2016 at 8:30 AM Accepted
    Can you hire a photographer to shoot new photos, replacing the stock photos?
  • Posted by Peter (henna gaijin) on 2/12/2016 at 11:28 AM Accepted
    If the client if re-posting your branded brochures, then chances are that it won't be a violation.

    But if they are making something under their name with the same art, then it would (and the solution would be for them to also purchase the art).

    As said above, it might be best to contact the source. Each stock art site has their own rules and regulations, so bets to be sure what yours says.
  • Posted by superhuman on 2/17/2016 at 6:07 AM Member
    If there is no this part in terms and conditions, you can act as you please and they will not have any disputes or controversies to you
  • Posted by Shelley Ryan on 6/21/2016 at 6:18 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)