Know-How Exchange : Branding

Why "catchy?" Catchy names usually signal that the company hasn't figured out why anyone should hire them, so they seek to amuse or entertain rather than tell folks what benefit they can expect.

Start with this: Who exactly is your primary target audience? Where? What's important to them when it comes to hiring an event planner? How do they approach the decision-making process? What words do they use when they discuss the subject?

Why does this name have to be "catchy"? What languages are your ideal clients searching for your kind of services in?

Thanks for your input. Most of the competition has catchy names that resonate with the market and show a certain degree of creativity. In terms of languages, its a mostly Spanish speaking country, however, most of the names fot such type of businesses is in English, French or Italian.

"Most of the competition has catchy names ..."

All the more reason why a serious benefit-oriented name will set you apart from the competition.

The catchiest names are those that offer a compelling and unique benefit and satisfy a critically important need among the target audience. "Catchy" for its own sake is a circus side-show.