Question

Topic: Taglines/Names

Lingerie Line Names

Posted by LATOYACOWAN92 on 3/30/2016 at 1:48 PM ET 125 Points
I am starting a lingerie line... I want to stick closely with the plus size lingerie.. but on another hand my friend who is going along with me is looking to cater to the LGBT community... as we all know their sexual encounters are different then heterosexual people.. we feel it would be extremely great to cater to their needs as well...Toys/lingerie!! ALSO IF YOU HAVE ANY IDEAS YOU WOULD LIKE TO THROW IN TOWARDS THE LGBT COMMUNITY ITEMS,THAT YOU OR SOMEONE YOU KNOW WOULD ENJOY, ITS GREATLY APPRECIATED!

ANY NAME IDEAS ...PLEASE LET ME KNOW
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RESPONSES

  • Posted by mgoodman on 3/30/2016 at 4:20 PM Accepted
    Focus. Pick a niche and go after it. When you chase multiple markets or segments you are certain to do a sub-optimal job of positioning for each one.

    If/when you've achieved your goal with plus-size you can consider other markets (like LGBT). Until then stick with just one target audience and one core positioning benefit.

    In short, narrow your focus and pursue a single goal without distraction.
  • Posted by LATOYACOWAN92 on 3/30/2016 at 5:38 PM Author
    Thank you mgoodman for your input. I was thinking the same, as I felt, it would be a little unorganized beginning with more than one idea!
  • Posted by Jay Hamilton-Roth on 3/30/2016 at 8:49 PM Accepted
    Sexy And....
    More Than...
    B&B (Big & Beautiful)
  • Posted by robeyva on 4/3/2016 at 1:19 PM Accepted
    More than a size
    less than lace
  • Posted by Shelley Ryan on 7/1/2016 at 12:29 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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