Question

Topic: Taglines/Names

Awards Company 30th Anniversary Slogan/tag Line

Posted by chrissyann.designs on 4/1/2016 at 10:39 AM ET 125 Points
I work for a very fun, family owned, Awards company. This year we are celebrating our 30th birthday! I've been trying to come up with a clever tagline including the word 'award'... but I'm not sure if it sounds right or very good...

"Awarding your success for 30 years"

Thoughts? Suggestions?

Thank you
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RESPONSES

  • Posted by mgoodman on 4/1/2016 at 12:00 PM Moderator
    Why do you want to highlight the fact that the company is old? For some of your customers 30 years will seem like a lifetime, and it will suggest that your products are old-fashioned and/or that they'll be dealing with folks who are their parents' age.

    My suggestion would be to come up with a tagline that encapsulates the REASON customers have been coming back to you, and that new customers choose you (rather than competition).

    If you focus on the BENEFIT you deliver, you won't have to come up with a new tagline every year ... and continue to show your age.


    P.S. Congratulations on reaching the milestone. You should feel good about that, though it's probably not as important to your customers, who are there for the benefit you deliver to them, not to visit the retirement community.
  • Posted by Jay Hamilton-Roth on 4/1/2016 at 8:11 PM Accepted
    30 Years Of Prize Customers
    Our Gratitude for 30 Years Of Loyal Customers
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