Question

Topic: E-Marketing

Getting A Trademarked Religious Slogan Out There

Posted by rowanalone1 on 4/10/2016 at 4:42 PM ET 250 Points
I have no marketing experience at all but I feel the need to get my slogan out to as many people as I can because it is how I live my life and while I might not be the shining example right now, I think it could be inspiring to many people if promoted the right way. If you could give me any sort of guidance on the right people to contact or direction to head, I would be greatly appreciative. It is " When the going gets tough...I.G.I.T" which stands for In God I Trust. I have it on wristbands, T-shirts, bumper stickers, coffee mugs, etc. I have contacted web site designers but almost feel I need a religious based operation that would know exactly where the right market would be. Thank you for your time. Nick Rowan Toledo,Ohio

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RESPONSES

  • Posted by cookmarketing@gmail. on 4/10/2016 at 9:12 PM Accepted
    Suggest you partner up with established vendors/distributors...if you 'own' quotes'.



  • Posted by Jay Hamilton-Roth on 4/11/2016 at 8:06 AM Accepted
    Why not team up with a graphic artist and promote your logo & imagery using a service such as CafePress?
  • Posted by Mike Steffes on 4/11/2016 at 8:37 AM Accepted
    Before you go off investing too much of your own money in this- Have you run it past some dis-interested advisors? You do realize that it implies that when times are easy, you don't place your trust the same as when times are tough? That you do what YOU think you should do until times get tough and then you shove responsibility off to somewhere else? Your slogan may not be all you think it is.
    Now, if you can spend other peoples' money promoting it, that may put you in easier times.
  • Posted by mgoodman on 4/11/2016 at 3:22 PM Accepted
    You must realize by now that you started at the finish line, so now you are running backwards to the beginning. The marketing plan should come BEFORE you develop product, not after you've committed resources to product development and inventory. (How do you know the product meets a real consumer need?)

    So let's see if there's a way to salvage what you've done.

    Who is your primary target audience? Where? What do you know about them? What benefit would they realize if they bought one of your items? Who is your competition? Does the target audience already understand "I.G.I.T.," or do you have to explain it? Is this a message they want to broadcast, or do you have to persuade them? Where do they typically learn about products like yours?

    If you can answer these questions, we may be able to help you. Otherwise you may have a poor product-market fit, and promotion may not be able to save the day.
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