Know-How Exchange : Student Questions

Who is your primary target audience? Where? What compelling benefit do you offer them? Which of the current approaches seems to have been most effective for you? How does the target audience make a decision in your category? Is there a sub-segment of the market that looks like low-hanging fruit?

Have you experimented with any sort of advertising -- traditional or digital? How has that worked? Any sense of what has worked well in this category for folks in other geographic markets?

You say you are looking for innovative or creative ideas. I'm curious, why is that? What is wrong with proven ideas that work? I'm guessing that there is a shortage of resources. Nevertheless, I would encourage you to study basic books on sales and marketing and study and began with proven techniques rather than trying to outsmart the entire world without budget or time or resources or experience.

If this is for 1) taking a home off grid, or 2) for homes that are not yet on the grid, or 3) someone else? By better knowing who the customer is likely to be and their reasons for going solar and why they'd choose to hire your company, you can better figure an appropriate marketing campaign to target their needs.