Question

Topic: Advertising/PR

Tv Advertising Data

Posted by Anonymous on 4/27/2016 at 7:32 PM ET 250 Points
Hi guys,

I have received a CSV file with TV advertising data and I need your help with column names:

1. Actual Rate (Incl Unmatched). Values: 2935, 410, 154...
2. Actual 1/4 Hr Tarps. Values: 0.1 to 8

Tarp shows reach to target audience in percentage, however how can I marry that to quarter of hour?
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RESPONSES

  • Posted by Gary Bloomer on 4/27/2016 at 8:03 PM Accepted
    TARP is an acronym for 'target audience rating point". You could possibly marry it to the quarter hour based on number of viewers likely to see any given piece of content, such as a commercial.
  • Posted by mgoodman on 4/28/2016 at 2:51 PM Accepted
    I don't understand the question. Do you not understand what the data mean, or do you not understand how to display column headings that match the data? What are the rows and what are the columns, and what is the purpose of your analysis/presentation? What is the objective?
  • Posted by Shelley Ryan on 7/8/2016 at 5:11 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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