Question

Topic: Taglines/Names

We Are Relanuching A Sim Card With The Name Of Ace

Posted by mshoaibk1994 on 4/30/2016 at 11:31 AM ET 25 Points
i want a better tagline or slogan
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  • Posted by mgoodman on 4/30/2016 at 12:32 PM Moderator
    Who is your target audience? Where? What do you want them to know about your product? What benefit can they expect if they buy your product? How will they learn of your existence?
  • Posted by mshoaibk1994 on 4/30/2016 at 12:44 PM Author
    University students and job holders and house wives
  • Posted by mgoodman on 4/30/2016 at 1:34 PM Moderator
    That's only a small part of the answer. How about the rest?

    There are millions (or perhaps billions) of university students and job holders and house wives. You won't be able to serve them all. Narrow your focus so we can communicate something meaningful to the REAL target audience.

    Why do you want a better tagline or slogan? What is the tagline now? What's wrong with it? Why change it?

    How will you judge whether the next tagline is really any better?

  • Posted by mshoaibk1994 on 5/1/2016 at 1:23 AM Author
    Basically we are relaunching a SIM which old name was instaphone now we are introducing it with the name of ACE .....so leave the slogan tell me Some holistic marketing ideas....
  • Posted by mshoaibk1994 on 5/1/2016 at 10:40 AM Author
    Please do response ????
  • Posted by mgoodman on 5/1/2016 at 6:47 PM Moderator
    We need information about the target audience and what you want to communicate to them. ACE doesn't give anyone a clue as to what the product is or does, or why they should care. Answer the questions and we'll do our best to come up with a great tagline and/or holistic marketing approach.
  • Posted by mshoaibk1994 on 5/2/2016 at 1:46 AM Author
    Basically we want to communicate them..that we are offering a unique packages that u people never heard about it.... so over target audience will every Mobile phone user .... so we want some attention of over customers...
    For that plz tell me Some holistic activity ...
  • Posted by saul.dobney on 5/2/2016 at 4:50 AM Accepted
    It's practically impossible to come up with a tagline where we have no idea what the USP (unique selling point) is - and if you don' t have a USP then why will anyone want to buy?

    ACE - cheap but good
    ACE - the student's SIM
    ACE - everyone's friend
    ACE - a number to share

    With no USP it's only possible to suggest generic bland ideas
  • Posted by mshoaibk1994 on 5/2/2016 at 11:12 AM Author
    Please tell Me about advertisement ..... I want to make add for the sim which I am launching .......give some good idea's
  • Posted by mgoodman on 5/2/2016 at 11:59 AM Accepted
    I'll try one more time:

    What unique and compelling benefit can your target audience expect if they buy your product? What's in it for them?

    Can you narrow your target audience to something more manageable? "Every mobile phone user" won't be possible unless you have a budget in the billions of dollars/euros. Get real.

    We really want to help you, but you are not answering our questions or giving us enough information to do the job.




  • Posted by mshoaibk1994 on 5/2/2016 at 12:04 PM Author
    We will be providing them cheap calling rates .... cheap 3g and 4g packages ....as well cheap sms rates .... yes for instance our target audience is just university students...
  • Posted by mshoaibk1994 on 5/4/2016 at 2:19 PM Author
    Reply please??????
  • Posted by Shelley Ryan on 7/8/2016 at 5:45 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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