Question

Topic: Branding

Tagline For Metal Component Manufacturing Company

Posted by emily on 5/12/2016 at 9:07 PM ET 125 Points
Hello, I am in the marketing division of a metal pressing & component manufacturing company. We are currently trying to come up with a great tagline for the company.
We work to a DIFOTIS Guarantee ' Delivered in Full, On Time, In Spec' our current 'tagline' is:
- In Full, On Time - Everytime

However we would like to try to make this more catchy and memorable.
Does anyone have any expert ideas?
Thank you very much!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/13/2016 at 8:43 AM Accepted
    If your competitors are making the same guarantee, then your tagline won't stand out.
    Your "current tagline" is missing the most important word "guaranteed": In Full & On Time – Guaranteed
  • Posted by mgoodman on 5/13/2016 at 10:23 AM Accepted
    Jay is exactly right. Just put the word "guaranteed" in there. That will give your tagline the bite it needs.

    In Full & On Time – Guaranteed

    No need to get too clever or cute. "Catchy" is usually a signal that you don't have anything meaningful to communicate, so you are just trying to amuse or entertain in order to distract the prospective customer.
  • Posted by fiona on 5/13/2016 at 8:32 PM Accepted
    If you're making components, then the most important thing is that you deliver on-time so you don't stall their production so I think the slogan is right as it stands. Agree with the others, add guaranteed and it will make it stronger.
  • Posted by emily on 5/16/2016 at 12:59 AM Author
    Thank you for your responses. I will work with the phrase and see if I can add guaranteed.
  • Posted by Shelley Ryan on 7/12/2016 at 6:50 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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