Question

Topic: Customer Behavior

Customer Understanding Of Added Value

Posted by MossPublishing on 5/13/2016 at 7:41 PM ET 125 Points
I run an educational website that school libraries subscribe to. The site includes an e-text library and a video library. This question relates to the video library. It includes an annotated anthology of video clips curated from youtube for certain subjects. The annotations are our own. My question: Does it make sense for us to withhold the brief but descriptive annotations from the Video Library, which anyone right now can freely see (since youtube clips must remain free)? Should we provide these annotations only to subscribers? We put plenty of time into curating the library and writing the descriptions. I'm trying to figure out: 1) How to show subscribers they are getting more than non-subscribers when it comes to the video library 2) How to get a return on all our effort. 3) How much traffic/exposure we might lose by making this move.
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RESPONSES

  • Posted by Gary Bloomer on 5/13/2016 at 8:37 PM Accepted
    "Does it make sense for us to withhold the brief but descriptive annotations from non-subscribers?" Probably. But you must make people aware that thee's more behind the curtain in order to help them make the leap into becoming a subscriber

  • Posted by Gary Bloomer on 5/13/2016 at 8:38 PM Accepted
    there's ... not thees.
  • Posted by MossPublishing on 5/13/2016 at 8:48 PM Author
    Yes, "you must make people aware that thee's more behind the curtain." I am thinking of giving them the first few words of the description followed by three dots...." I believe this is the kind of draw you are thinking of?

  • Posted by Jay Hamilton-Roth on 5/14/2016 at 7:57 AM Member
    Are the YouTube videos your own, or are they owned by a 3rd party? If your own, then make the videos unlisted so people can't find them without links from your website.
  • Posted by MossPublishing on 5/17/2016 at 11:17 PM Author
    Thank everyone who weighed on this questions. I appreciate your input.
  • Posted by MossPublishing on 5/17/2016 at 11:18 PM Author
    Thank everyone who weighed on this question. I appreciate your input.
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