Question

Topic: Strategy

Integrated Marketing Communication Strategy

Posted by Anonymous on 5/17/2016 at 6:06 AM ET 25 Points
Hi, I work in a digital marketing firm and one of our clients is a shopping mall.I have been assigned the task to come up with integrated marketing communication strategies that will help bring in more visitors to the mall.
I have had a few but I feel it's insufficient.

Would be glad to hear your own suggestions.
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RESPONSES

  • Posted by Mike Steffes on 5/17/2016 at 7:39 AM Accepted
    I'm assuming it's more of a local mall than a regional draw. Events can work well to give people the experience of coming to the location. An event will give you something interesting to communicate. (I am also assuming that you have some marketing communication experience.)
  • Posted on 5/17/2016 at 1:31 PM Author
    Thanks for your response Mike. I already had "events" as one of my strategies. As for your assumption, it's not a local mall, its a regional mall with more than 80 shops. Plus, it has a very large supermarket which is already operational.
  • Posted by Gary Bloomer on 5/18/2016 at 7:50 PM Accepted
    Share your thoughts.
  • Posted by sarvavelamuri on 5/20/2016 at 2:31 AM Accepted
    Hi!
    I think raffle draws though done to death do work well. Shop for x amount and enter a raffle for a car/ house/ gold bars ...
    Another option you could look at is customer loyalty cards. The customers get rewarded with free gifts/ discounts when they reach certain number of points.
    Hope this helps. Good Luck !
  • Posted by Shelley Ryan on 7/12/2016 at 7:04 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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