Question

Topic: Branding

Marathon Sponsor Plan

Posted by chandan.dixit on 6/7/2016 at 6:51 AM ET 250 Points
We are start-up going to take sponsorship of marathon not clear with the marketing part, what activities we can do in marathon related to brand awareness, recognition, increase the bandwidth of product, generate recall value.
need a planned activity set, what mew we can pick to do grab this opportunity
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RESPONSES

  • Posted by mgoodman on 6/7/2016 at 1:18 PM Accepted
    What were your objectives when you agreed to take the sponsorship? Did you have a plan to take advantage of the opportunity then? Why did you decide on a marathon to gain awareness? Where/when is the marathon?

    What business are you in? Who is your target audience? Where? What unique and compelling benefit do you offer?
  • Posted by Peter (henna gaijin) on 6/7/2016 at 2:33 PM Accepted
    I understand there is a marathon. But beyond that, not too clear. You are somehow involved with sponsorship (is your firm getting others to be sponsors? is your firm the sponsor)? Please clarify.
  • Posted by telemoxie on 6/9/2016 at 9:54 AM Accepted
    If this were my project, I would begin by spending about four hours on a Saturday using Google to find other marathons, and looking at the websites of the marathons to try to learn about other sponsors are involved.

    You could also do a Google search on, "benefits of sponsoring a marathon"
  • Posted by Gary Bloomer on 6/11/2016 at 9:13 AM Accepted
    What do you make, sell, produce, or offer? How will your connection with this event help the event cause, and how will it help your visibility?
  • Posted by Shelley Ryan on 7/19/2016 at 4:59 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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