Question

Topic: Taglines/Names

Hi Need A Tag Line For Travel And Tour Agency.

Posted by coron.rmnltravelandtours on 6/27/2016 at 2:03 AM ET 25 Points
Our business is a travel angency which focus which is inbound tour only. Our target market is Asia and Europe we organize tour and booked accommodations.
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  • Posted by mgoodman on 6/27/2016 at 8:06 AM Moderator
    What is the name of the company? Why do you want a tagline? What do you want it to communicate?

    Can you be more precise about your target audience? Your current target market includes several billion people. Surely you can't afford to reach that many. What do you know about the primary target audience? When/why do they come to your country/region? How do they find out about tourism agencies there? What criteria do they use to pick an agency?
  • Posted by coron.rmnltravelandtours on 6/28/2016 at 10:26 PM Author
    name of our company is RMNL Travel and Tours the name came from initials of my cousins name. Our company is a family busisness. Our focus is sell our top destination in the Philippines and cater tours and hotel for our guests. Mostly our client is Asians and European.

    Our main objective always be result-oriented, competent, flexible, knowledgeable, dedicated, and professional everyday to our guest.

    I have one already which is in my my "Building Memories" is this good? sis something lack?

    Thank you for the help.
  • Posted by mgoodman on 6/29/2016 at 8:56 AM Accepted
    So who is your primary target audience? Tourists/vacationers or business? Short-stays or extended-stays? Water/beach or city/shopping or conference attendees? "Asians and Europeans" is still billions of people.

    And your "objectives" are "squishy." How will you know if/when you have achieved them? How will you measure progress?

    It sounds like you have not thought through your marketing plan, and you are hoping to avoid that by covering things up with a tagline.

    "Building Memories" probably won't do much for you -- since there's nothing in your name that points to where you are located or where in the world the destination is. A person can build memories in lots of places ... and many of them may not be so pleasant.
  • Posted by coron.rmnltravelandtours on 6/30/2016 at 1:45 AM Author
    hi thank you for your information. Our target is vacationers/ tourists and corporate. We offer services personal or corporate trips and tours packages, also resort and hotel accommodations. This is beach/water, diving/ snorkeling and city of Palawan and other top destination in the Philippines. Palawan now is the 1st top detination in Philippine family and friend will surely enjoy our place and captivated in our nature.

    Regarding our objective we have a comment sheets before the guest leaves and we personal pick and drop them off during arrival and departure of guest so we could get a feed back if our service is good or if not they could give us a feed back so we could improve better of our service.
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