Know-How Exchange : Taglines/Names

Why did you set the restrictions of "my name in it" and "catchy?"

Who is your primary target audience? Where? Why should someone in your target audience hire you instead of a competitor? What makes you special? What unique and compelling benefit do you offer your target audience?

Instead of making the name all about YOU and what you do, why not make it about the unique benefit your target audience can expect when they hire you?

I would like to recommend that you read the book, "The E-Myth". the author makes the case that Many people who believe they are starting businesses are really just looking for a job, with thee complexities of working for multiple people. I made that mistake myself. I promoted many of my personal capabilities, which made it impossible to expand.

There is money in mediocrity. McDonald's does not make the best hamburgers in the world. But they certainly sell quite a few of them. The author of, "The E-Myth" encourages business owners to think more like McDonald's, focusing more on methods and techniques and quality assurance.. I do not totally agree, but I think it is a wise viewpoint to consider before you pay yourself into a corner by naming your company so that everyone will want to work with you personally.

Regarding naming your company, if I were personally in your situation, I would develop a list of the largest and most successful competitors in the market. Decide which ones you would like to emulate, annd look at their websites and offerings and positioning. And look at their company names. Try to learn ffrom people who do similar things and are successful, especially from people who are in similar but remote geographies. Good luck, and take care.

The name must express that you are an artist, and what your art is. A tagline and your sales material can elaborate on everything else (as those are progressively more fluid than your actual business name):

Interior Design by Devyani
"Creating Visual and Functional Excellence"
"Design Perfection for You"