Student Questions - brand attributes and consumer behaviour from gomathymuthu70: MarketingProfs Question 45389

Topic: Student Questions

Brand Attributes And Consumer Behaviour

Posted by gomathymuthu70 on 7/22/2016 at 5:09 AM ET 250 Points

what would be the effect of brand attributes on consumer purchase decision?

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Posted by gomathymuthu70 on 7/22/2016 at 5:14 AM Author

I need to know what is the importance/effect of brand attributes while purchasing/purchase decision...
Posted by mgoodman on 7/22/2016 at 7:41 AM Accepted

Why are you asking? Is this a homework assignment?

Do you know what brand attributes are? Do you understand how brand purchase decisions are made?
Posted by telemoxie on 7/22/2016 at 7:58 AM Accepted

Sorry, but we are not here to do your thinking for you, or to do your homework for you, or to do your job for you. If you want to succeed, you will have to do those things for yourself.

Rather, we would like to try to help you do those things yourself. If I were in your situation, I would begin by looking up branding and purchasing decisions and similar terms on Wikipedia (www.wikipedia.org)
Posted by Mike Steffes on 7/22/2016 at 8:23 AM Accepted

Some brand attributes will move the purchase along for some people while those same attributes could destroy purchase interest for other people. Market segmentation and product tailoring are example terms that may be useful to you in your search.
Posted by Gary Bloomer on 7/23/2016 at 9:54 AM Accepted

Your question is too vague to answer: which brand? Which attributes? Which customers? Which decisions?
Posted by Shelley Ryan on 8/23/2016 at 6:58 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs