Question

Topic: Taglines/Names

Does This Tagline Work?

Posted by jordan on 7/25/2016 at 11:36 AM ET 250 Points
We have a product that's much stronger and more durable than the competition - it's a commercial strength tent frame unlike any other.

Typically tent frames bend and break easily, and are re-purchased each season.

Tagline 'If you like buying tent frames, don't buy this one'

Clever, or confusing?
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RESPONSES

  • Posted by mgoodman on 7/25/2016 at 12:46 PM Accepted
    Confusing.
  • Posted by Mike Steffes on 7/25/2016 at 1:48 PM Accepted
    Less confusing-

    'If you like buying tent frames every year, don't buy this one'
  • Posted by Gary Bloomer on 7/25/2016 at 6:57 PM Accepted
    Why spin a negative?

    Why not say: "This is the last tent frame you will ever buy."
  • Posted on 7/25/2016 at 7:06 PM Accepted
    I like it as a headline, but not as a tagline. A tagline should memorably and succinctly capture your value within a few words, e.g. Apple's "Think Different." (Picture it beneath your logo - a whole sentence doesn't fit so well.)
  • Posted by Jay Hamilton-Roth on 7/25/2016 at 8:51 PM Accepted
    Confusing. If you have a guarantee - lead with that.
  • Posted by Shelley Ryan on 8/23/2016 at 7:00 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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