Question

Topic: Taglines/Names

Need A Name For A Service Delivery System

Posted by chines on 7/26/2016 at 1:20 PM ET 125 Points
Hello, I'm looking for a catchy name for our procedural service delivery system. Right now we call it procedural based service delivery. Its a system that we use to insure our workers know thier procedures before they execute work on industrial, oil and gas sites. Any ideas on how to make this sound cool to our staff and customers? Thanks!
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RESPONSES

  • Posted by mgoodman on 7/26/2016 at 3:35 PM Accepted
    1. "Catchy" doesn't seem to fit with what you really offer/do. Your business is not to entertain or amuse people. It's to deliver serious technical services that are vitally important to your customers.

    2. To come up with an appropriate name for the "procedural service delivery system" we would need to know more about your customer base, your staff and how/where you interface with them. How does your target audience find you? What are the steps in your sales funnel? What is the core benefit a customer should expect? Etc.

    3. To the casual observer it's not even obvious what you really do. "Procedural service delivery system" sounds like insider jargon. Who needs those services? Why? What's the benefit?

    4. Is it still summer in Fort McMurray, or is it starting to get cold there already? :)
  • Posted by chines on 7/27/2016 at 10:19 AM Author
    Okay, we provide a variety of services to company's in the oil and gas sector. Cleaning of buildings, building maintenance, grounds keeping, snow removal, road grading, pest control, etc.

    We deliver these services under strong safety conditions. The purpose of the procedural based service deliver is so that every worker has a plan. We find that when a worker has a planed work day, they are safe from deviation and understand the work flow and process around their work better. Are motto is "every worker has a plan". Inside the work plan documents are areas they can reference the procedures for the type of work they do. Show that they know where to find procedures and that the references are close at hand and known. I wanted to give this system a name other than procedural based service deliver or PBSD.
  • Posted by Mike Steffes on 7/27/2016 at 11:18 AM Accepted
    Call your system "The LOOP*"

    "Before every procedure, we open and close the LOOP."
    "Every procedure is in the LOOP."
    "If you screw-up really bad, you hang by the LOOP."

    *Location Of Our Plans
  • Posted by Shelley Ryan on 8/23/2016 at 7:03 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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