Question
Topic: Branding
Need A Catchy Name For My New Software System
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A software was developed at my previous firm and was named "Pulsor", a tool where all road transport vendors would log in every month and enter the rates at they would move cargo by trucks for that month.
2 reasons were given for naming the software Pulsor:
a. It captured the "pulse" of the freight/cargo market i.e. current spot rates available
b. Pulsor also served as an abbreviation for "Pull sourcing", as vendors were driven to give their rates for cargo, rather than the company setting it themselves.
Something similar need for my comprehensive software tool, which has been mentioned above. Please assist.