Question

Topic: Other

Business Interior Designing And Construction Co.

Posted by ishani.arora on 8/23/2016 at 3:56 AM ET 250 Points
A business interior designing and construction company.
Needs catchy titles for a corporate brochure, no corny titles for the content.


1. our services
2. our mission
3. our vision
4. business sectors
5. reasons to choose us
6. health and safety
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/23/2016 at 8:01 AM Member
    Can you share details about your company (i.e., give us one-sentence answers to the 6 bullet points you provide)? Who specifically is your clientele? Located where?
  • Posted by ishani.arora on 8/23/2016 at 8:06 AM Author
    Studiokon Ventures deliver global interior concepts across corporate, retail, hospitality, and residential.
  • Posted by mgoodman on 8/23/2016 at 11:12 AM Accepted
    Who is your primary target audience? Where? What unique and compelling benefit can they expect when they hire you? How/why are you different from, and better than, others who deliver similar services?

    To the extent possible the headlines/titles should capture the most important element of the copy that follows. People will remember the pictures, captions and headlines ... not so much the copy. Give them the headline you want them to remember (along with the right image).

    Make this about the BENEFIT for THEM, not about YOU. They don't care about your vision or mission. They want to know what's in it for them.
  • Posted by Gary Bloomer on 8/23/2016 at 6:38 PM Member
    Why does it have to be catchy?
  • Posted by ishani.arora on 8/24/2016 at 1:21 AM Author
    I want to put them into better words so as to grab attention of the customers and get them to read the brochure.
  • Posted by ishani.arora on 8/24/2016 at 1:24 AM Author
    Our Primary Target Audience are the construction companies.
    Our on time delivery,cost effectiveness, latest practices and materials with strong supply mamgement chain is what makes us different from other companies.
  • Posted by Mike Steffes on 8/24/2016 at 8:19 AM Accepted
    1. our services [This is how we can help you-]
    2. our mission [Here is what we do-]
    3. our vision [Here is what success looks like-]
    4. business sectors [We specialize in these markets-]
    5. reasons to choose us [Here is why we are the best-]
    6. health and safety [The steps we take toward health and safety-]
  • Posted by mgoodman on 8/24/2016 at 12:04 PM Moderator
    The way to grab the attention of prospective customers is to tell them how their lives will be better when they become customers. What's in it for them?

    They don't care about your vision or mission.

    You may want different brochures for different market segments.
  • Posted by ishani.arora on 8/25/2016 at 12:34 AM Author
    Thanks for your suggestions. Great Help!

    Any other ways to generate leads and market the business?
  • Posted by ishani.arora on 8/25/2016 at 1:50 AM Author
    We are making a single brochure that can cover everything, from generating leads to informing clients about what we do,how we do and why we are the best in the industry.
  • Posted by ishani.arora on 8/26/2016 at 12:42 AM Author
    Thanks for the help.
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