Question

Topic: Branding

Tagline/slogan For Mobile Dog Training

Posted by katiamartynuk on 8/29/2016 at 10:08 PM ET 125 Points
I am a mobile dog trainer and my company is called Tails and Treats Dog Training. I do both obedience training to behavioral issues. I need a catchy slogan or phrase.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/30/2016 at 8:26 AM Accepted
    Your name is already catchy. Why not specific in your tagline who or where you serve (or your specialty):

    Tails and Treats Dog Training: Miami's #1 Pet Trainer
    Tails and Treats Dog Training: Specializing in Puppies
    Tails and Treats Dog Training: Classes at Your Home
  • Posted by Mike Steffes on 8/30/2016 at 10:23 AM Accepted
    Tails and Treats Dog Training
    "Training Wherever you Roam or at your Home"
  • Posted by mgoodman on 8/30/2016 at 11:20 AM Accepted
    Why do you feel a need for a slogan or tagline? What do you want it to do or communicate? Are you concerned that the name doesn't describe your services adequately? (With 5 words in the name, it SHOULD describe the services!)

    My concern is that people won't process a long name AND a tagline, so you will actually be LESS memorable than if you go with just the name (and no slogan). The name itself isn't that memorable, probably because "tails and treats" isn't a familiar phrase.
  • Posted by Shelley Ryan on 11/9/2016 at 4:23 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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