Question

Topic: Taglines/Names

Liam & B's Playhouse

Posted by liam-the-adventurer on 9/7/2016 at 7:57 AM ET 250 Points
I AM OPENING UP A INDOOR PLAYGROUND FOR 14-AND UNDER. I WANT TO USE MY SONS NAMES BUT I NEED IT TO BE CATCHY. {like monkey madness}
Any thoughts on this would be great!!!
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RESPONSES

  • Posted by Mike Steffes on 9/7/2016 at 10:58 AM Accepted
    How many sons do you have and what are their names?
  • Posted by mgoodman on 9/7/2016 at 12:16 PM Accepted
    Who and where is your target audience? What's important to them? What is the unique benefit they can expect?

    As for using your sons' names, I would scrap that idea. Your primary target audience doesn't care what you named your sons, and that target audience is the only thing you should care about. Let's craft a name that will give them the expectation of a compelling benefit for them.

    Side note: 14-and-under is a pretty big age range for an indoor playground. The amusements that appeal to tweens are quite different than those that would be appropriate for the toddler and pre-school crowd.
  • Posted by liam-the-adventurer on 9/9/2016 at 8:37 PM Author
    Liam & Scooby Doo...
  • Posted by mgoodman on 9/10/2016 at 7:53 AM Accepted
    Is the playground mostly for boys? How about a name that is gender neutral? And isn't "Scooby-Doo" a registered trademark for the cartoon character?
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