Question
Topic: Branding
Rebrand Cost And Cost Breakdown
Hi my name is Cameron and Im a marketing student in San Diego. Im doing a project on rebranding and am having trouble finding some sources to back up my proposed spending plan for my projects rebrand. What Im looking for is anything that shows me how much a company spent on a rebrand campaign and where the money was actually spent (ex new signs, new posters, radio spots etc etc...)If anyone knows has anything like this or can point me in the right direction that would be great!
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