Question

Topic: Branding

Branding My Detergent Powder

Posted by nagapadmaja27 on 10/14/2016 at 10:54 AM ET 25 Points
Am starting up a new detergent powder which removes old stains, blood marks, and softening of water. Can wash in hard and soft and salt water too. Need a unique catchy name for my brand
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RESPONSES

  • Posted by Gary Bloomer on 10/14/2016 at 12:43 PM Accepted
    So far, you have a product: laundry detergent. You will only acquire a brand once the outcome you are presenting—once the problem potential buyers have, gets solved by their use of your detergent—and even then, only when the outcome is experienced in memorable ways in the day-to-day of the lives of the people buying from you. So, what problem does your detergent solve that NO other detergent solves?
  • Posted by mgoodman on 10/14/2016 at 1:21 PM Accepted
    Gary's right. You have a solution in search of a problem to solve.

    What unique and compelling benefit do you offer that might get your target audience to buy your detergent instead of the one they are using now?
  • Posted by emmameaves on 10/24/2016 at 10:36 AM Accepted
    Cleanaway

    Brightwash

    Purefresh

    Spotless
  • Posted by Shelley Ryan on 11/15/2016 at 3:31 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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