Question

Topic: Taglines/Names

A Company Name That Sounds Highly Professional

Posted by Anonymous on 11/8/2016 at 3:10 AM ET 250 Points
We are starting a new company that offers financial services like:

1. Life and Health Insurance
2. Investment Solutions
3. Loan Solutions

Four of us experienced in selling above products have come together and starting this new company. All these years, we always built our services around customer, Customer Centric Company.

Registrar of Companies in our country doesn't allow any titles/names that sounds like financial company.

Please do suggest a title for the company.

Thanks
Sunil
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RESPONSES

  • Posted by mgoodman on 11/8/2016 at 8:11 AM Moderator
    Can you help us understand who your target audience will be? Where exactly? Why might someone in your target audience use your services instead of whatever they are doing now? What unique and compelling benefit can they expect when they become clients?
  • Posted by mgoodman on 11/8/2016 at 12:41 PM Moderator
    The target audience you define must have hundreds of millions of people in it! You will never be able to afford to reach them all effectively. You need to narrow your scope considerably and just target the low-hanging fruit.

    Further, it sounds like you have different target audiences with different needs. If you try to put them under the same brand/umbrella, you will position yourselves sub-optimally for all of them. Don't do that to yourselves.
  • Posted by mgoodman on 11/8/2016 at 12:49 PM Accepted
    "Registrar of Companies in our country doesn't allow any titles/names that sounds like financial company."

    What are the names of some of your competitors? What "sounds like a financial company?" Can you say "Loan?" "Insurance?" "Investment?" Or does it have to be "XYZ Planning Company?"
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