Question

Topic: Taglines/Names

Tag Line For A Homemade Fresh Fruit Popsicle Busin

Posted by duchpopsbermuda on 11/14/2016 at 8:05 AM ET 25 Points
I reside on an island...and we have just launched our Himemade Fresh Fruit Popsicle Business but we still don't have a slogan or tagline. Can you help?
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  • Posted by Jay Hamilton-Roth on 11/14/2016 at 8:43 AM Member
    What's the name of your business?
    Why do you think you need a tagline?
    What's unique about your product?
  • Posted by duchpopsbermuda on 11/14/2016 at 8:53 AM Author
    Sorry! The Business name is Duch Pops Bermuda, I love tag lines I think they add to your business. We are a small island whilst I may not have a unique product across the world but we are the only Popsicle Business on the Island
  • Posted by mgoodman on 11/14/2016 at 10:26 AM Accepted
    Taglines only "add to your business" if they communicate something valuable to your target audience and eventually (and indirectly) lead to an incremental sale. Otherwise they are a distracting indulgence that can actually detract.

    What would you like to communicate in the tagline? Who exactly is your target audience?


    P.S. Popsicle is a registered trademark of Unilever. I wouldn't recommend using the name when you describe your business/product. I am not an attorney and this is not legal advice. Just a word of caution from a marketer who has dealt with a lot of trademark issues in my career.
  • Posted by mgoodman on 11/14/2016 at 10:37 AM Accepted
    An interesting and highly relevant article:

    https://www.theatlantic.com/health/archive/2010/07/dont-use-the-p-word-a-po...
  • Posted by duchpopsbermuda on 11/14/2016 at 12:28 PM Author
    Thank you very much for the Post....really helpful
  • Posted by Mike Steffes on 11/14/2016 at 1:13 PM Accepted
    Duch Pops Bermuda
    "Fresh Frozen Fruit for Friends (and it's on a stick!)
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