Know-How Exchange : Strategy

Tom Savini's Chill Factor is a new Horror Anthology Series. The pilot film has been completed and has been sold on the website, www.tomsavinischillfactor.com. This film has been available since October 1st. They have only sold 350 copies from the website. No Marketing plan was in place before they put this up for sale. They have come to me now to ask for marketing help with a zero budget. The money that they did have for marketing is gone. I am looking for interesting ways to get this out into the Market that will not drive up cost of the initial pilot. Any Creative Ideas are welcome.