Question
Topic: Other
What Strategy Books Would You Buy?
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Trouble is, there are so many marketing, branfind and business strategy books that I want to get.
I'm torn between:
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time - Matt Haig;
Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series) - Erich Joachimsthaler;
Literary Theory: The Basics (The Basics) - Daniel Chandler;
Ogilvy on Advertising - David Ogilvy;
Perspectives on Strategy from The Boston Consulting Group - Carl W. Stern;
Semiotics: The Basics (The Basics) - Daniel Chandler;
The Philosophy of Branding: Great Philosophers Think Brands - Thom Braun;
The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell;
Would you buy any of these? What else would you buy?
Michele