Question

Topic: Strategy

How Do I Create Multi Touch Marketing For Smll Biz

Posted by Anonymous on 3/11/2005 at 4:18 PM ET 250 Points
Telemarketing lists have been exhausted and the low hanging fruit has been gathered. I heard some about multi touch marketing and I think it could help my small consulting business communicate trust and visability. Can someone explain more of the how to and statistical results?
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  • Posted by telemoxie on 3/14/2005 at 9:16 AM Accepted
    I've personally implemented quite a few "multi-touch" campaigns for small consulting businesses - before offering advice, I would sure like to know more about your specific areas of expertise. Do you have a web site we can look at?

    Overall, I would say the MOST IMPORTANT thing you will need for such a campaign is a reasonable expectation on timeframes for results. I do not have statistics, but I would guess that well over 90% of these programs fail because people give up too early.
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