Question
Topic: Strategy
Dealing With Negative Pr
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Scenario: Your in a not for profit organization of 30 people. A local union has declared you an enemy for opposing them on a previous issue. In an effort to hurt your reputation, the union has issued a press conference calling for a full investigation into company finances, and business transactions with a mutual client. The additional motivation of the union is to smoke screen an hotbutton issue their involved in regarding health care.
Need: Looking for general tips on dealing with Negative PR, particularly when 100% sure that the motivations of the antagonist are purely for political gain. I'm interested in advice, examples, quotes, and gameplans.
**I need your help folks...
Regards,
~mjk