Question

Topic: Website Critique

Help With Website Metrics

Posted by Anonymous on 6/8/2005 at 2:00 PM ET 500 Points
We are in the middle of redesigning our corporate website. Currently there is nothing in place to monitor traffic on the site, no search engine registrations, etc. It is on my plate to help change that. My question is two-fold:

First: What is the best way to measure traffic driven to our site? I want to be able to see and track more than just clicks on our homepage - but is it that I want to see people who have spent 'x' number of minutes somewhere in the site - and if that is the answer, what is the number of minutes? Or is it that the user has clicked on 'x' number of pages - and what would the right number of pages be?

Second part of question: Does the number of clicks to a site affect that site's search engine ranking?

Thanks in advance!
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RESPONSES

  • Posted by Pepper Blue on 6/8/2005 at 3:19 PM Member
    Hi MissyV,

    You need web analytic solutions which are available either by software providers or as a service supplied by an ASP.

    Quite often your ISP already has this in place for you, although limited in functionality, check with them first to see what they have.

    Both software and ASP offerings run anywhere from free to $1.95 a month to $1000's of dollars.

    The important metrics depend on your situation and there are entire books wrote on this subject. A Google search will also provide you with a wealth of information and links to blogs and forums.

    However, one way to look at it is the most important analytics are those that lead to conversion to a customer, all the way through the shopping cart if you have one, newsletter signup, white paper download etc.

    It is important to know what search engines people are coming from especially if you are running a pay-per-click program with them.

    Here are a couple of solutions:

    Traffic Facts from Go Daddy, $1.95 a month and you get a lot for this $1.95 but you need to be hosted on Go Daddy also, which is a good thing:

    https://www.godaddy.com/gdshop/hosting/stats_Landing.asp?se=%2B&ci=261

    Urchin, now owned by Google:

    https://www.urchin.com/

    If you don't know how to work with them, you can look at web analytics all day and try to make sense of them. I know of a couple of great books that will help you out here, but I can't think of them right now, email me offline and I can get that info if you want.

    I hope that helps.



  • Posted by Pepper Blue on 6/8/2005 at 7:08 PM Member
    Hi MissyV,

    Here is a link to some great articles that should help you out:

    https://www.iboost.com/promote/marketing/analyzing_traffic_statistics/

    There is a whole lot of things that happen to determine your search engine ranking. Read these articles on linking:

    https://www.marketingprofs.com/5/mcgovern36.asp

    https://www.marketingprofs.com/5/mcgovern35.asp
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