MarketingProfs Conferences: B2B Forum 2010

Pre-Conference Training Day:
Monday—May 3, 2010

All-Day Workshop

Integrating Social Media into Your Marketing Plan to Improve ROI

Too many businesses are jumping into social media feet first and ending up with some initiatives that work and others not nearly as successful. This in-depth workshop—perfect for B2B marketers who are looking to improve their social media success as well as marketers who are new to these new media—will help you take a step back and plan a solid strategy and set of programs for integrating social media into your marketing plan and achieve better ROI. Through instruction, examples, and exercises you’ll learn how to set social media goals, develop a social media strategy, implement appropriate social media tactics and measure your social media successes.

As an added *bonus*, you will also learn about B2B mobile marketing—why to consider implementing it and how it can add value to your business audiences and the bottom line.

Your Key Learning Points:

Setting goals for your social media programs
Determining a social media strategy that supports business and marketing goals
How to integrate social media into existing programs
Social media tools you may not have previously considered
Metrics to assess your social media ROI
Why and how to add mobile marketing to your B2B marketing strategy

Workshop Leader:

     Christina “CK” Kerley,
     B2B Marketing Specialist,
     CKB2B Marketing

Workshop Agenda
8:00am – 9:00am	Registration & Continental Breakfast
Morning session	Setting Goals and Developing Strategy Setting clear-cut goals for social media programs that focus on improving your business performance, brand awareness and customer relationships. Determining and developing a B2B social media strategy that supports your business goals, promotes corporate offerings and underscores your brand’s value proposition. Identifying The Marketing 2.0 Toolset: Map your strategy to a set of social media tools (and unique programs) that support your strategy, fit your business audience and can be sustained by your marketing team. Improving Existing Programs with Social Media: Learn tips for maximizing your existing marketing programs with social media components and tactics.
12:00pm – 1:00pm	Lunch Break
Afternoon Session	Implementing Social Media Support Processes & Measuring ROI Implementing Processes: From content creation and interdepartmental communications to online brand monitoring, learn which internal processes are necessary for the success of your external social media programs. Measuring ROI: Understand which metrics to use to assess your social media marketing ROI and detect where you need to optimize for better results. Integrating Mobile Marketing into Your Strategy Why Mobile? The B2B business case for mobile marketing and why mobile holds more opportunity for B2Bs than B2Cs! How to go about Mobile? Mobile approaches for beginning new dialogues with business audiences and offering them new sources of brand value. Which Mobile Tools for my Marketing? Learn which mobile tools and approaches can improve the impact of your existing B2B marketing programs, and how.

* Sessions and speakers are subject to change.

Enjoy the Unique Value of MarketingProfs' Events

You'll get these FREE tools with your B2B Forum registration:

• FREE 2010 B2B Research Report
(a $399 value!)
• FREE upgrade to PRO membership*
(a $279 value!)
• Instant access to our all-new CONNECT
community (share ideas with fellow marketers
year-round in an exclusive setting)

* for basic & non-members