Who's Coming to Scottsdale?

Leslie Banks

Director of Marketing, Financial Communications
Morningstar

What made you decide to buy your ticket for Arizona?
I have to admit, the keynotes got my attention. I thought both Arianna Huffington and Gary Vaynerchuk were interesting choices. But it was the session topics that moved me to register.

What do you hope to learn at the event?
I'm charged with working with our project manager to take the MorningstarAdvisor.com and the Morningstar Advisor enewsletter business to the next level. My goal is to come away with new ideas to improve our email and search marketing strategy and incorporate social media into the mix.

Learn more about Leslie and why she's attending the Digital Marketing Mixer here.

Christine Whittmore

Director of In-Store Innovation
Solutia Inc.'s Wear-Dated Carpet Fiber Division

So why the Digital Marketing Mixer?
I attended the inaugural MarketingProfs B2B event last October and was disappointed to miss the June event this year. Given the high caliber and the quality of the speakers and participants, I knew the Digital Marketing Mixer would be as good or better.

I'm also at a point with my social media and digital strategies where I want and need to hear from others to determine next steps, best practices and approaches.

What do you hope to get out of the MarketingProfs event?
I really admire organizations and practitioners able to take digital tools and apply them in such a practical and intuitive manner that they make sense for all end users. That's what I expect to learn about at the Digital Marketing Mixer. Case studies, best practices, discussions about ideas that worked and those that didn't. Although my heart is with social media, I'm eager to absorb the search marketing perspective.

Learn more about Christine and why she's coming to Scottsdale here.

Frank C. Martin

President,
Martin Research

Why did you decide to attend the MarketingProfs Digital Marketing Mixer?
Social media is fairly new, and as a researcher/consultant it is important for me to stay on top of emerging media trends. My clients are in the uncomfortable position of thinking they need to be doing something, but are not quite sure what to do. I'm hoping this conference will deepen my knowledge of what is happening in social media, and who the major players and consultants are. I also hope to be able to explore new ways to measure the impact of social media on consumer behavior, which will help clients as they are considering it as a part of their mix.

And honestly, the opportunity to meet people that I have come to know on Twitter and Plurk and admire tremendously—like Ann Handley, Connie Reece, Donna Tocci, Mack Collier, Gary Vaynerchuk, and Amber Naslund is a huge draw for me.

Read the full interview here.

Amber Naslund

Principal
Altitude, a social media and marketing consultancy

What do you hope to get out of the MarketingProfs Digital Marketing Mixer?
Most of all, I'm hoping to learn more from companies and pros who are using social media marketing to build their brands and their businesses. This space is so new and growing so rapidly that learning from companies who are actually doing it—from the challenges to the successes—is critical to establishing it's long term value and place in the marketing and communications world. Best practices and quality case studies are so valuable to this space, and I can't wait to absorb mountains of information about the business cases and ROI evaluations of social media marketing.

I'm also a search marketing novice, so I'm looking forward to getting out of my social media fishbowl for a while to build my knowledge in this arena.

Learn more about Amber's plans for Scottsdale here.

Michelle Halm

Responsible for Public Relations, Social Marketing and Event Planning
Loyola Press

What are the biggest challenges you face in your job these days?
We live in an exciting time of constant change and new developments especially regarding technology. This challenges us to be creative and find opportunities to optimize new outlets, such as social media, to bring our message, services, and products to our customers.

So why did you decide to attend the MarketingProfs Digital Marketing Mixer?
I am really looking forward to my first MarketingProfs Digital Marketing Mixer! I was looking for a conference that addressed different areas of digital marketing & PR. The MarketingProfs Digital Marketing Mixer encompasses online marketing, email campaigns, analytics, and social media—exactly what I wanted.

Read more of Michelle's interview here.