MarketingProfs Digital Marketing Mixer:
A Forum on Email, Search, and Social Media
October 22-23

Essentials: These sessions cover what you need to know about a particular topic to be successful in that area. These are not basic sessions but can be great reminders of things you forgot or may have missed. Recommended for marketers of all experience levels.

Advanced: These sessions cover advanced topics and issues you may want to pursue to enhance your marketing programs and take them to the next level of success. Recommended for marketers with at least several years experience in the topic area.

Day 1 - Wednesday, October 22

	EMAIL MARKETING TRACK	SEARCH MARKETING TRACK	SOCIAL MEDIA TRACK	Hot Seat Labs*	One-on-One Labs**
8:30 am – 8:50 am	Setting the Stage: Ensure Your Conference ROI
9:00 am – 10:15 am	What Your Customers (Really!) Think of Your Email Program	Search Engine Optimizing Your Website: From Soup to Nuts	Building Blocks to Social Media Success, Part 1: 4 Fundamentals You MUST Know Before You Grow		Web Usability Kick-Off Session: Improving the Customer Experience 9:00 – 9:30 One-on-One Labs: Web Usability 9:30 – 4:50 One-on-One Labs: Email Marketing 9:00 – 4:50 One-on-One Labs: Social Media Therapy 9:00 – 10:15 One-on-One Labs: Social Media Therapy 3:30 – 4:45
10:15 am – 10:45 am	Morning Break
10:45 am – 12:00 pm	On the Shoulders of Giants: Leaping Pitfalls and Harnessing Best Practices When Managing an Email Program	The Magic of Keywords: How They Can Increase Search Traffic	Building Blocks to Social Media Success, Part 2: First Moves for Integrating Social Media into Your Marketing Strategy	Website Emergency: Search and Conversion Problems Solved!
12:00 pm – 1:30 pm	Luncheon Keynote Presentation
1:45 pm – 3:00 pm	Get Me Some More of Those Resources: How to Make a Business Case for Investment in the Email Channel	Paid Search: Make a Bundle, Don't Lose Your Shirt	How Great Content Keeps Customers at the Table
3:00 pm – 3:30 pm	Afternoon Break
3:30 pm – 4:45 pm	Seven Sure Fire Strategies for Successful Data Integration	Search Marketing By the Numbers: The Metrics, Business Cases, ROI and Trends That Matter	Making a Business Case for Social Media: Measuring Its Impact
4:45 pm – 6:00 pm	Sponsor Reception
6:00 pm – 9:00 pm	Conference Dinner

* Accepting three volunteers for each Hot Seat Lab. To volunteer, email us at events@marketingprofs.com
** Sign up on site, first-come first-served

Day 2 - Thursday, October 23

	EMAIL MARKETING TRACK	SEARCH MARKETING TRACK	SOCIAL MEDIA TRACK	Hot Seat Labs*	One-on-One Labs**
8:00 am – 9:00 am	Breakfast Roundtables
9:15 am – 10:30 am	Quality vs. Quantity: List Growth & Data Collection Strategies	A Deep Dive into B2B Search Engine Marketing	Email and Social Media: True Love Always	Elements of a Successful Blog: A Checklist	One-on-One Labs: Web Usability 9:15 – 3:00 One-on-One Labs: Email Marketing 9:15 – 3:00 One-on-One Labs: Social Media Therapy 2:00 – 3:15
10:30 am – 11:00 am	Morning Break
11:00 am – 12:15 pm	No One Buys Enterprise Solutions Online: B2B Email Newsletter Strategies	Link Building Your Way to the Top of the Rankings	What Is Twitter and What’s In It for Me? Best Practices in Microblogging	See How Your Email Program Stacks Up!
12:15 pm – 1:45 pm	Luncheon Keynote Presentation
2:00 pm – 3:15 pm	Where For Art Thou Batphone? How ISP Relations Really Works	Reputation Management: Preventing Negative Statements from Ruining Your Brand Image	Video and Podcasting: Making Media as Marketing
3:15 pm – 3:30 pm	Afternoon Break
3:30 pm – 4:30 pm	General Session: Who Wants To Be A Millionaire

* Accepting three volunteers for each Hot Seat Lab. To volunteer, email us at events@marketingprofs.com
** Sign up on site, first-come first-served