Keynote Presentation

The keynote presentation is available on-demand until July 1, and cannot be accessed after that date.

The Art of the Possible: Online Branding Strategies and Tactics

David Plouffe
Campaign Manager
Barack Obama's 2008 Presidential Campaign

In early 2007, few people thought Senator Obama had a chance of being elected president. But Obama’s leadership team, with David Plouffe at the helm, developed an extraordinary strategy to develop a world-class online community. They not only proved the naysayers wrong, but also blew by previous fundraising records—$580 million in two years, with 91 percent coming from individual donors. The campaign generated a brand loyalty program with unprecedented success.

During a time of economic downturn, organizations need improved ways to build brand loyalty through the use of social networking and development of online communities. Learn how your organization or company can adopt the tactics of the Obama campaign to achieve success. Plouffe enlightens audiences on:

• How to harness the power of social networking to connect a dispersed group of people and engage them to perform outstanding feats
• Innovative ways the campaign built brand loyalty and how these same tactics can be used by your organization
• Why consistent leadership sets a tone that can inspire creativity and passion to achieve surprising results

David Plouffe was the campaign manager for Barack Obama's 2008 presidential campaign. After winning the election on Nov. 4, President-elect Obama credited Plouffe in his acceptance speech, calling him "the unsung hero of this campaign, who built the ... best political campaign, I think, in the history of the United States of America."