Lauren Goldstein, VP of Strategic Planning at Babcock & Jenkins, discusses the case study she'll present at the Forum during her session: Create a Winning Targeted Accounts Strategy to Reach Senior Decision-Makers:

 

Guy Powell, Founder of DemandROMI and author of Marketing Calculator, discusses what you'll learn by attending his session, Designing Relevant Marketing Dashboards:

 

Alissa Ruehl, Manager of Website Effectiveness Consulting at Apogee Search, will conduct a Hot Seat Lab and a One-on-One Therapy Session on Web Usability at the B2B Forum. Learn more from Alissa here:

 

IBM's Sandy Carter talks about her session on Integrating Social Media Into Your Marketing Mix:

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