As the Manager of Website Effectiveness Consulting at Apogee Search, Alissa helps companies make the best use of the traffic they are already receiving to their website. She consults on conversion rate improvement, persona modeling, landing page design & testing, as well as goal setting and metrics. Prior to opening this new division, she managed the Paid Search department at Apogee for over three years. Alissa speaks frequently at search industry events and local Austin business events. She is also a paid search editor for SEMJ.org, a peer reviewed journal for search marketing.