Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 10 years. The author of What Makes People Click: How to Drive Your Website Traffic and E-Sales Now and How To Teach Old Dogs New Click: Marketing to the 55+ Consumer. Amy has been widely published in industry magazines and e-zines. An engaging, entertaining speaker, she has been featured at web conferences around the globe. Her depth of knowledge, backed by intensive field testing and web user studies, has earned her the reputation of a voice to be heard on Internet topics ranging from site improvement, traffic building and SEO to analytics and email marketing.