Aneta works as a social media strategist for Pitney Bowes leading their efforts in adoption of social media channels for brand awareness and conversational marketing on behalf of this global B2B technology company. She has worked on social media strategy and governance initiatives, channel strategy development as well as social media word of mouth campaigning. As a member of the Usability Professionals Association she is also passionate about user centered design on the web and continues to advocate usability as a core competency for any forward looking brand. She blogs at anetahall.com.